Field Notes

Field News:

Futura

January 18th, 2010 by Bryan Bedell

futura
FIELD NOTES fan Antonio C. writes

I’m a big fan of your notebooks and I was wondering what font you used when printing them.

Well, Antonio, we could talk about that all day! As you will find in the extensive technical specifications on the inside back cover of any FIELD NOTES memo book, we use the typeface FUTURA, designed by Paul Renner in 1927. You can learn more about Futura from Wikipedia or Typophile. It’s a versatile sans-serif typeface, and it has remained popular with designers since its inception. Renner was not associated with the Bauhaus, but Futura is definitely of the same clean, geometric, modern mindset.

Futura trivia:

  • Futura Bold is used in a treatment eerily-similar to ours on Vampire Weekend albums.
  • IKEA’s decision to switch from Futura to Verdana in their catalog and signage caused a huge stir in 2009.
  • Director Wes Anderson is sort of obsessed with Futura. Most of the text in his films (Rushmore, The Royal Tenenbaums, etc.) is set in Futura.
  • If you happen to have Futura installed on your computer, the headlines on FIELD NOTES BRAND website look a lot better (Otherwise, they’re in Helvetica!).