Field Notes

Entries from November 2010

Field News:

All The Rage

November 29th, 2010 by Aaron


It’s a big week for Field Notes in the news. Thanks to Deborah L. Cohen for this swell profile of our little enterprise at Reuters. And thanks to Mark Welsh for the photo of Aaron with a big ol’ stack.

Waking up this morning, all sleepy-eyed and half dead, I watched the entire Today Show, getting the crowd shots and weather updates from Al Roker, the feel good stories from Meredith Viera and even some holiday cooking tips from Matt Lauer. Everything a gift-of-girthed, overly-sedentary, workin’-that-mousefinger-to-the-bone kinda guy like myself would need to get his day going. Took some notes, shed some tears and learned some stuff.

In the fourth and final hour, wouldn’t you know it, there were our little memo books, (approx 4:30 in) just ready as hell for the world’s stage.

Host Natalie Morales: Okay, then what is it with the Field Notebooks here?
Lucky Magazine Lady: These are hugely popular and allll the rage and they’re…
Host: Really?
Lucky: …and they’re really cool little notebooks you stash in your pockets to inspire them to take notes in class. They are $9.99 for three.
Host: Encouraging them to write again, what a concept?
Lucky: I know, I know!

So proud to see them out there in the world, doing what they do. For the kids! For everyone!

Thank you, Today show! Al Roker forever.

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