When you think of FIELD NOTES, two things should be abundantly clear by now: first, obviously, we are obsessed with the design and variety of pocket notebooks of the twentieth century. Second, simply put, we love the U.S.A. The good, the bad, the corny, the deep; all of it. Our commitment to American materials and labor is well known.
As we set out to create the eighteenth COLORS limited edition, we dug into Aaron’s collection of vintage memo books for inspiration, and set out to pay tribute to the cross-country-road-trip spirit of America, via the vibrant full-color aesthetic of the beautifully-roughhewn memo books and road maps of the 1960s.
In today’s world of computerized precision, it was challenging to find anything but the brightest-white paper, and our printer takes great pride in perfection. Printing oversaturated photos on yellowed paper, with a purposefully out-of-register 100-line screen, was nearly outside the capabilities of modern machinery and left pressmen scratching their heads. But we made it happen! The dust has settled, and we present our beefiest FIELD NOTES ever. Colorful stock photography of “Spacious Skies,” “Amber Waves,” and “Mountains Majesty” are reproduced in full-color on heavyweight, off-white, Tango-coated one-side covers, and stuffed with 48 pages of burly Finch “Soft White” paper ruled with “Looseleaf Blue” ink. They’re bound together with shiny copper staples, and as always: they’re manufactured in the very nation they celebrate.
The next step was to tell the world, starting with travelers of a muddy farm road in Ogle County, Illinois. Without giving too much away, we borrowed a time-tested, 20th-century advertising gimmick:
As the infomercials say: that’s not all! Each 3-Pack includes an “America the Beautiful” water-transfer decal inspired by the ubiquitous decals that mid-century tourists proudly applied to their Samsonite, Airstream, or Chevy Bel-Air. The decal is screen-printed in fluorescent colors on a clear backing, waiting to be briefly soaked in water and applied to an inviting, soon-to-be-more-attractive surface.
Subscribe to FIELD NOTES COLORS and get two “AMERICA THE BEAUTIFUL” 3-Packs with decals, plus two kraft-cover FIELD NOTES 3-Packs (one Graph, one Mixed) immediately. Over the next year, you’ll get three more quarterly mailings featuring a pair of FIELD NOTES COLORS limited-edition 3-Packs and other goodies. That adds up to 30 memo books, including “doubles” of each COLORS edition: one to use and one to hoard away for posterity. 700 subscriptions are available, for just $97.
AMERICA THE BEAUTIFUL 3-Packs
See America with Field Notes! A limited quantity of “AMERICA THE BEAUTIFUL” 3-Packs are available online, but act fast! Our COLORS editions often sell out in a matter of days. They’re only $9.95 for a 3-Pack, with the decal.
Big thanks to some friends: Dan Barron of Flywheel Press, who didn’t print this edition, yet still spent a whole day, without lunch and in the freezing rain, helping with the film. And to Matt and Nora Flanagan, who are awesome for way too many reasons to explain in one sentence, for the use of their 1963 Mercury Comet for the photo shoot.