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If you haven’t seen it yet, check out our latest collaboration, the “Dreamers’ Bundle” and “Dream Journals,” created with East Fork Pottery of Asheville, North Carolina.
As I mentioned in the most recent Staple Day Newsletter, “We pay special attention to other small and medium sized brands, and the way they talk about their process and products, the attention they pay to details and the importance they place on storytelling. In a lot of the collaborative things we have done, we started out as lurkers, and then customers, before we became partners.”
When I wrote that I was thinking of East Fork.
As lurkers we admired the brand’s open and honest voice and the way they photographed and presented their made-in-the-USA products.
We became customers. I mentioned East Fork to someone very close to me and she purchased a few small bowls from their site. The same day they were delivered she placed a second order for an entire set of dinnerware for our home. Consider yourself warned
As partners we had a blast creating the products for this collaboration. We also witnessed a small team pull together in the face of adversity as Hurricane Helene disrupted the lives and businesses in East Fork’s hometown, including their own. That delayed our product launch a bit, but only increased our admiration.
East Fork’s Head of Design, and the illustrator behind the Dream Journal‘s beautiful artwork, Nicole Lissenden, talked about the creative process taking place during this challenging time for the company and the community. I encourage you to read that Journal Entry at the East Fork website.