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FNC–18
America The Beautiful
Spacious Skies, Amber Waves, and Mountain Majesty
SPRING 2013 QUARTERLY EDITION America the Beautiful THREE 48-PAGE MEMO BOOKS
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Our 18th Quarterly Edition
With a Decal for the Minnie-Winnie
When you think of Field Notes, two things should be abundantly clear by now: first, obviously, we are obsessed with the design and variety of pocket notebooks of the twentieth century. Second, simply put, we love the U.S.A. The good, the bad, the corny, the deep; all of it. Our commitment to American materials and labor is well known.
As we set out to create the 18th Quarterly Edition, we dug into Aaron’s collection of vintage memo books for inspiration, and set out to pay tribute to the cross-country-road-trip spirit of America, via the vibrant full-color aesthetic of the beautifully-roughhewn memo books and road maps of the 1960s.
In today’s world of computerized precision, it was challenging to find anything but the brightest-white paper, and our printer takes great pride in perfection. Printing oversaturated photos on yellowed paper, with a purposefully out-of-register 100-line screen, was nearly outside the capabilities of modern machinery and left pressmen scratching their heads. But we made it happen! The dust has settled, and we present our beefiest Field Notes ever.
Colorful stock photography of “Spacious Skies,” “Amber Waves,” and “Mountains Majesty” are reproduced in full-color on heavyweight, off-white, Tango-coated one-side covers, and stuffed with 48 pages of burly Finch “Soft White” paper ruled with “Looseleaf Blue” ink. They’re bound together with shiny copper staples, and as always: they’re manufactured in the very nation they celebrate.
The next step was to tell the world, starting with travelers of a muddy farm road in Ogle County, Illinois. Without giving too much away, we borrowed a time-tested, 20th-century advertising gimmick.
As the infomercials say: that’s not all! Each 3-Pack includes an America the Beautiful water-transfer decal inspired by the ubiquitous decals that mid-century tourists proudly applied to their Samsonite, Airstream, or Chevy Bel-Air. The decal is screen-printed in fluorescent colors on a clear backing, waiting to be briefly soaked in water and applied to an inviting, soon-to-be-more-attractive surface.
SPECIFICATIONS:
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Proudly printed by the good people of Service Graphics, Inc., Oakbrook Terrace, Ill.
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Cover: Mead Westvaco Tango Coated-One-Side blanks with a dirty 100-line-screen 4-color halftone, printed a little out of register on purpose with soy-based Toyo ink. Inside cover hit hard with a 1-color application of “Blood Red” soy-based Toyo ink.
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Innards: Finch Paper Fine 70#T “Soft White,” with a 1-color application of “School Notebook Cyan” soy-based Toyo ink.
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Cover printed on a Mitsubishi Diamond Series 40" 6-color printing press.
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Innards printed on a Miller TP104 28" × 40" 2-color printing press.
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Bound by a Heidelberg ST350 “Stitchmaster” 8-pocket saddle stitcher, using (X)-gauge copper wire.
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Corners precisely rounded to ⅜" (9.5mm) by a CRC round-corner machine.
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Ruled lines: ¼" (6.4mm).
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Memo book dimensions are 3½" × 5½" (89mm × 140mm).
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FIELD NOTES uses only the Futura typeface family (Paul Renner, 1927), in collaboration with Monotype.
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All FIELD NOTES memo books are printed and manufactured in the U.S.A.