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Fnc 20 Drink Local Hero A

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Drink Local

3 Ales, 3 Lagers, 2 Coasters

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FALL 2013 QUARTERLY EDITION Drink Local THREE MEMO BOOKS, COASTER

3½" × 5½" Coaster Included Graph Paper
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Our 20th QUARTERLY Edition

Ales & Lagers

Our 20th Quarterly Edition, Drink Local, features heavyweight New Page Sterling Premium 120# covers with a soft touch varnish, giving them a soft, almost rubbery feel. The logo is varnished with a contrasting gloss, and each book is colored to represent a different brew, with a brief history of each style of beer on the back cover. Inside is our acclaimed Finch Opaque Smooth 50# text paper, with a “Hefeweizen” yellow-orange graph grid. It’s all bound together with bright gold staples.

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There are two 3-Pack versions available: Ales and Lagers, limited to 10,000 3-Packs each. Ales features Stout (dark brown-black), Amber Ale (warm red), and India Pale Ale (rusty orange). Lagers features Pilsner (gold), Bock (brown), and Pale Lager (pale yellow).

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Each three pack comes bound in a chipboard belly band with a matching (Ales or Lagers) 3½"-diameter, 2-color, pub-style coaster, lovingly letterpress-printed in Chicago by our new pal Liz Isakson-Dado on a vintage press.

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Usually our films are meandering meditations on something sorta related to the latest edition, but in knowing how well beer and commercials go hand in hand, here’s our first thirty-second, TV-ready spot.

SPECIFICATIONS:
  • 01.

    Proudly printed by the good people of Service Graphics, Inc., Oakbrook Terrace, Ill.

  • 02.

    Cover: New Page Sterling Premium 120#C “Dull” printed with six soy-based Toyo inks with an overall “soft touch” varnish and gloss-varnished logos.

  • 03.

    Innards: Finch Paper Opaque Smooth 50#T “Bright White,” with a 1-color application of “Hefeweizen” light brown soy-based Toyo ink.

  • 04.

    Cover printed on a Mitsubishi Diamond Series 40" 6-color printing press.

  • 05.

    Innards printed on a Miller TP104 28" × 40" 2-color printing press.

  • 06.

    Bound by a Heidelberg ST350 “Stitchmaster” 8-pocket saddle stitcher, with appreciation to Samuel Slocum, George W. McGill, and William J. Brown, the “Founding Fathers of the Staple.”

  • 07.

    Corners precisely rounded to ⅜" (9.5mm) by a CRC round-corner machine.

  • 08.

    Graph grid: 3/16" × 3/16" (4.7mm × 4.7mm).

  • 09.

    Memo book dimensions are 3½" × 5½" (89mm × 140mm).

  • 10.

    FIELD NOTES uses only the Futura typeface family (Paul Renner, 1927), in collaboration with Monotype.

  • 11.

    All FIELD NOTES memo books are printed and manufactured in the U.S.A.