For Spring 2012, our 14th Field Notes Quarterly Edition sends us right back to our roots. The National Crop edition is something new, and at the same time, something old. The Field Notes Brand is based on a long tradition of promotional memo books that, for more than a century, were widely distributed to American farmers by seed, tractor, fence, and other agricultural companies.
We’re revisiting that heritage with a special box set of six memo books celebrating American farmers and the six leading crops they grow.
Using seven different paper stocks from the French Paper Company of Niles, Michigan (one color for each crop and another for the included souvenir reference map and custom “clamshell” box), the memo books are chock full of information about American corn, soybeans, hay, wheat, cotton and sorghum.
The text on the covers is in a rich brown and the insides feature light-tan lined graph paper. The six memo books are packed in a custom box manufactured in Brookston, Indiana by Jessup Paper Box, along with the map and a lovely embroidered logo patch for your denim jacket, bike bag, or overalls.
FROM WHENCE WE CAME
Field Notes co-founder Aaron Draplin has been collecting vintage agricultural memo books for years, “rescuing them” from obscurity. In our new film, Aaron talks about Field Notes’ ancestry. We’ve also carefully scanned Aaron’s collection and created an online archive of the memo books that came before us. Check out the vintage memo books here.
Proudly printed by the good people of Service Graphics, Inc., Oakbrook Terrace, Ill.
Covers: Printed on French Construction, Speckletone, and Poptone papers with a thick, brute force, single hit application of Toyo’s very finest “Our Soil, Our Strength” brown ink.
Innards: Finch Paper Opaque Smooth 50#T “Bright White,” with a fine, 1-color application of “Amber Waves” light brown soy-based Toyo ink.
Covers printed on a Mitsubishi Diamond Series 40" 6-color printing press.
Innards printed on a Miller TP104 28" × 40" 2-color printing press.
Binding by a Heidelberg ST350 “Stitchmaster” 8-pocket saddle stitcher, with appreciation to Samuel Slocum, George W. McGill and William J. Brown, the “Founding Fathers of the Staple.”
Corners precisely rounded to ⅜" (9.5mm) by a CRC round-corner machine.
Graph grid: 3/16" × 3/16" (4.7mm × 4.7mm).
Memo book dimensions are 3½" × 5½" (89mm × 140mm).
Field Notes only uses the Futura typeface family (Paul Renner, 1927) in its materials.
All Field Notes memo books are printed and manufactured in the U.S.A.
Made in the U.S.A.
“I’m not writing it down to remember it later, I’m writing it down to remember it now.”