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Field Notes / Field Notes Brand Books

Twenty Years of Kraft

The anniversary date of “Field Notes” varies a bit, depending on who you ask. Aaron Draplin first used the name (typeset, of course, in all-caps Futura Bold) on a customized one-off red hardcover notebook in 2002. Our “official line” sets the birth of the company in mid-2007, when Coudal Partners and Aaron first printed a batch of 3-Packs for the “Swap Meat,” followed shortly by the establishment of “Field Notes Brand” as an actual thing. – Jan. 14th, 2025

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Field Notes

A Distant Relative

“I spotted this detail in the Diego Rivera mural currently on exhibit at the San Francisco Museum of Modern Art and I thought you might be interested.” – Sep. 28th, 2023

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Field Notes

Gender Equality

On this 4th of July weekend that is a celebration of freedom and individual rights, we want to note that Field Notes believes that access to reproductive health care, including abortion, has been critical to gains made in gender equality over the past fifty years. Restricting or criminalizing access reverses that progress, and puts women’s well-being at risk. – Jul. 2nd, 2022